We’re excited to share that Majestyk has been recognized as an Editor’s Choice Winner in the inaugural GDUSA Sports Design Awards for our work with TUSL.

Selected by the editorial team at Graphic Design USA from thousands of entries nationwide, the Editor’s Choice distinction represents a curated “best-of-the-best” tier that recognizes exceptional creativity, craft, and execution across the design industry.

The GDUSA Sports Design Awards celebrate excellence in visual communications that shape American sports culture, honoring standout work across branding, digital experiences, campaigns, merchandise, and fan engagement.

For us, this recognition is especially meaningful because of what TUSL set out to achieve.

TUSL was designed to reimagine the sports betting experience through a more social, community-driven lens. Rather than treating betting as an isolated activity, the platform introduces leagues, competition, and gamified interaction to create a more engaging and connected experience for sports fans.

This project was a great example of how sports products are evolving beyond utility into experiences that feel participatory and community-driven.

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Our role focused on helping shape a product experience that balanced clarity, energy, and usability while still feeling native to the culture and emotion of sports. The work included product strategy, UX/UI design, interaction design, and crafting a visual experience that could support both competition and community at scale.

What made the project especially exciting was the opportunity to design for behavior, not just functionality. The experience needed to feel intuitive for first-time users while still delivering enough depth and engagement for highly active sports fans. Every interaction was approached with the goal of reducing friction, increasing participation, and making the platform feel dynamic, social, and rewarding.

“This project was a great example of how sports products are evolving beyond utility into experiences that feel participatory and community-driven,” said Mark Garcia. “From the beginning, we wanted TUSL to feel energetic, intuitive, and culturally connected to how modern sports fans actually engage today. Being recognized by GDUSA’s editorial team alongside so much incredible work in the sports space is incredibly rewarding for our team.”

The award was judged by an accomplished panel of creative leaders from across branding, sports, and entertainment, including:

• Sagi Haviv
• Nick Matarese
• Nate Evans
• Jaden Roberts-Thomas

We’re incredibly proud of the collaboration behind this work and grateful to the TUSL team for trusting us to help bring the vision to life.

As sports, entertainment, and technology continue to converge, we believe there is enormous opportunity to create experiences that go beyond utility and foster deeper emotional engagement between platforms and their audiences. TUSL was a chance to explore exactly that.

And to have the work recognized by GDUSA’s editorial team among the best sports design work of the year is an honor we’re proud to celebrate.