Maximizing Doyle's Reach with Email Marketing Strategy

Doyle is a name that carries weight in the world of fine art, jewelry, furniture, decorations, coins, Asian works of art, and specialty categories. For over 50 years, they have been at the forefront of auctions and appraisals, providing impeccable service to their clients. The company's reputation for excellence is built on its expertise, integrity, and personalized approach to every project. Doyle partnered with Majestyk to give their email marketing campaigns a fresh look while migrating them to Mailchimp. Get ready for a new era of Doyle, where connecting with their clients will be bigger, better, and more beautiful than ever before.

Mailchimp: The Better Choice

It's no secret that the world of email marketing is constantly changing, and traditional strategies might not cut it anymore. By modernizing your email marketing approach, you can stay ahead of the curve and effectively reach your target audience. This means spicing up your content with a personal touch, making sure your emails look great on mobile, setting up automated campaigns, and integrating your email marketing with other digital channels. 

But, not all email marketing platforms are made equal. While several platforms are available, Mailchimp stands out for its powerful features, ease of use, and extensive integrations. Compared to other platforms, Mailchimp offers more features and flexibility, making it a better choice for businesses looking to reach their audience more effectively. Doyle chose Mailchimp to take their email game to the next level and tapped Majestyk to help them migrate to the new system.

Redesigning Emails to Be More Modern

One of the first steps in our partnership was redesigning Doyle's email campaigns to be more modern and visually engaging. These new emails were designed to reflect Doyle's established brand identity while incorporating modern design elements and best practices for email marketing.

The new templates feature a clean, modern design with a stronger type hierarchy and eye-catching imagery. We also optimized them for different display modes and devices, meaning they look great no matter what – desktop, laptop, dark and light mode! 

The before and after redesign of Doyle's weekly Notebook newsletter

Updating Doyle's email templates was critical to updating their email marketing strategy. It created a consistent design that reflects the company's values and brand identity, resulting in a more memorable and engaging experience for subscribers. The old emails were practical but not very appealing, lacking that extra oomph that makes an email stand out. Majestyk worked hard to ensure the new designs stayed true to the brand and made subscribers feel part of the Doyle community.

Creating a Design Language for Consistency and Brand Recognition

Apart from updating the email templates, we also created a design language that Doyle could use across all their email campaigns. This design language includes guidelines for typography, color schemes, imagery, and other design elements that ensure all their communications reflect the company's brand identity.

When we established a design language for Doyle, we aimed to create a consistent and recognizable look for all their marketing materials. A cohesive style helps build customer trust and reinforces Doyle's identity. And thanks to the consistent use of design elements, it makes it easier for people to remember the brand and what it represents. By creating a design language, we were able to improve the effectiveness of Doyle's messaging and make their brand identity more unified across all marketing channels.

Link styling options for Doyle's email campaigns that were present to the brand.

Email marketing design system and styling developed by Majesyk for Doyle

Email marketing design system and styling developed by Majesyk for Doyle

Templates for More Efficient Campaigns and Ease of Use

One of the challenges of email marketing is creating campaigns quickly and efficiently. Majestyk applied the newly developed email design guidelines across several templates to address this challenge.

We designed the templates with pre-built modules that Doyle can mix, match, and customize to fit any of their content marketing needs. These modules include headers, footers, text blocks, image blocks, and call-to-action buttons. By componentizing their email marketing design, we've enabled the brand to easily create engaging and effective campaigns by using templates or fully customizing a blank campaign from scratch. With these templates, Doyle can focus on creating engaging content for its clients rather than spending time on design and layout.

With the new templates and pre-built modules, Doyle can now create engaging campaigns more efficiently, allowing them to focus on providing exceptional content to their clients.

Mock up of the design components developed for Doyle's email marketing

As one of the world's leading auctioneers and appraisers, Doyle needed a fresh approach to their email marketing. Our partnership with Doyle resulted in a successful reimagination of their email marketing campaigns. Mailchimp's user-friendly interface and flexibility make it easier for Doyle to create and manage campaigns effectively. With the help of the redesigned email templates, Doyle's brand identity is even stronger and more recognizable to clients. As Doyle continues to grow and evolve, their partnership with Majestyk and Mailchimp will ensure they stay ahead of the curve and provide exceptional service to clients.

About Doyle

Doyle was founded in 1962 as a small auction house in New York City. Since its founding, it has quickly become one of the world's most respected and successful auction houses. Doyle has continued to thrive and expand, offering its clients a wide range of services.

Their auctions are known for their exceptional quality and diverse offerings, with items ranging from rare and unique antiques to contemporary art and design. The company also offers a full range of appraisal services, including insurance, estate, and charitable donation appraisals.

For more info, check out their website here.

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