An AI-powered app uses games to deepen our human relationships
Barefoot has made waves with its bold mission to democratize wine, capturing the hearts of millennials and casual consumers with its vibrant branding and refreshing approach. However, behind the fun exterior, their B2B sales process was bogged down by outdated marketing materials that couldn’t keep pace with their innovative vision. We were tasked with modernizing their tools — crafting a digital solution to empower their sales team and elevate their pitch.
Outcomes
Streamlined Sales Tools
We replaced clunky PDFs with an interactive iPad app, making Barefoot’s pitches dynamic, engaging, and easy to navigate. This streamlined approach empowers the sales team to convert leads and impress prospective buyers.
Effortless Content Updates
Our custom CMS gave Barefoot control over its app’s content, simplifying updates with drag-and-drop functionality. This tool keeps Barefoot's materials fresh, aligned with brand messaging, and ready to adapt to changing needs.
Elevated Buyer Experience
We created a sales tool that resonates with buyers—providing them with engaging, easy-to-digest information. From product visuals to data insights, the app delivers a captivating experience that drives interest and builds trust.
Simplifying Sales with an Intuitive App
We developed a sleek iPad app to replace bulky marketing materials, putting Barefoot’s story at sales reps’ fingertips. The app transforms complex pitches into an effortless swipe, showcasing everything from eye-catching product displays to revenue-driving data. With a centralized client-side system for instant updates, the tool is as dynamic as the brand itself — ready to grow and adapt alongside Barefoot’s ambitions.
Drag, Drop, and Dominate
We didn’t just streamline the sales process; we made managing it a breeze. A custom CMS allows Barefoot’s team to update content effortlessly, using simple drag-and-drop functionality. Fully branded and built for ease, this CMS ensures the app stays fresh, vibrant, and aligned with Barefoot’s bold aesthetic. The team embraced this newfound efficiency, calling it a game-changer for internal operations.
The Results: A Sales Tool That Pops
The interactive app is already revolutionizing Barefoot’s sales approach, phasing out outdated PDFs in favor of a joyful, exploratory experience. Dazzling visuals and seamless navigation empower the sales team to inspire customers and open new markets. The success has sparked expansion plans for iPhone, Android, and web versions—proof that our work is raising more than glasses; it’s raising expectations. Cheers to that!
Interactive Solutions for Modern Teams
In today’s market, static sales materials just don’t cut it. We developed an interactive app for Barefoot that transformed their pitches into engaging stories. With dynamic navigation and data-driven insights, we helped their team captivate buyers and close deals faster. Let us help you create tools that turn interest into action.
