TruMoo: Making mooves with a digital rebranding

Development with a Designer Eye

We used a designer as developer to build the front-end to spec before collaborating with the development team to code additional interactions and integrate the 3rd party store finder. Using a platform that allowed our creative team to visually code the site themselves paved the way for a design-led website that is 100% flexible and can be rapidly built and updated.

Close collaboration between design and development ensured we were adhering to proper web standards and integrating custom code only when necessary.

The redesigned responsive TruMoo website across a desktop, tablet and mobile device.
New product page design featuring all TruMoo products.A grid of all the available TruMoo products and the custom photography.A side by side view of the TruMoo landing page at desktop and mobile.


CMS and Editor features let TruMoo maintain their own site

A key feature of the third party platform used to build the site was a fully integrated content management system. It allowed for a streamlined website development by adopting a "content first" approach – bridging the gap between design, development and content creation. We worked closely with the client team to create a well-structured content strategy and design schema that could be easily updated by any novice user.

Screenshot of the fully integrated CMS used to organize website content.
Screenshot of the Destini integration showing product locations on a map.


Delivering accurate product availability results

Our production location functionality was powered by Destini – a leading product locator solution featuring automated store-level data, powerful analytics, and customizable web, mobile and facebook applications. Our team collaborated with the Destini team on setting up the appropriate user flow, UI and integrations that would allow customers to find product availability and pricing easily.

"We couldn't have had such a smooth launch without your team. Thank you so much!"
Amanda, Integrated Executive Producer


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